About Me
Driving Healthcare Innovation and Business Success
With decades of experience in healthcare, I’m a seasoned pharmaceutical executive and the Founder and CEO of a premier medical marketing and education agency. My expertise spans business development for pharmaceuticals and medical devices across the US, Canada, and Latin America, alongside strategic consulting in pharmaceutical marketing.
With decades of experience in healthcare, I’m a seasoned pharmaceutical executive and the Founder and CEO of a premier medical marketing and education agency. My expertise spans business development for pharmaceuticals and medical devices across the US, Canada, and Latin America, alongside strategic consulting in pharmaceutical marketing. Passionate about uniting science, strategy, and technology, I deliver transformative healthcare solutions that create real impact.
Elevating Pharmaceutical Marketing
I specialize in engaging healthcare professionals (HCPs) through omnichannel strategies, data-driven insights, and innovative medical education. By integrating patient-centric storytelling with strategic partnerships in the tech space, I enhance HCP-patient relationships and develop high-impact marketing strategies that drive measurable results.
Entrepreneurial Leadership
Entrepreneurial Leadership
My entrepreneurial drive has led to high-value deals and market expansions in pharmaceuticals and medical devices. I’ve played a key role in pre-launch and launch strategies for over 30 drugs in Latin America, collaborating with global pharmaceutical leaders. By engaging stakeholders across marketing, medical, market access, and communica
My entrepreneurial drive has led to high-value deals and market expansions in pharmaceuticals and medical devices. I’ve played a key role in pre-launch and launch strategies for over 30 drugs in Latin America, collaborating with global pharmaceutical leaders. By engaging stakeholders across marketing, medical, market access, and communications, I’ve driven rapid adoption, accelerated patient access, and successfully integrated new technologies into government healthcare systems—boosting both market share and business growth.
About my Career
Business Development Specialist
I have spearheaded business development across multiple companies and ventures, building a powerful network of decision-makers and industry experts in Brazil, Latin America, and North America. Today, I leverage this expertise to drive accelerated growth for my clients and businesses, delivering strategic opportunities with precision and speed.
Founder of a Leading Medical Education & Healthcare Marketing Agency
From a bold vision, I built Latin America’s largest healthcare marketing and education agency, redefining creativity and strategic communication in the industry. Its rapid growth culminated in a landmark merger and acquisition in 2022, solidifying my track record in agency expansion and market leadership.
Leadership in the Pharmaceutical Industry
With 20 years in multinational pharmaceutical companies, I have excelled in marketing, sales management, training, and business development. My deep expertise in navigating complex healthcare systems—particularly in Brazil and Latin America—includes:
Market Access & Public Policy – Navigating regulatory landscapes and policy frameworks to optimize access strategies.
Health Insurance & Payer Negotiations – Collaborating with private and public stakeholders to facilitate seamless market entry.
Oncology & Specialty Care – Developing pioneering strategies for high-complexity therapeutic areas.
Chamber of Commerce Brazil-Canada
Since 1973, the Brazil-Canada Chamber of Commerce works to promote and support trade, investment, cultural and technological exchange relations between Brazil and Canada!